![]() Label the first 5 columns: Category, URL, Traffic, Social Shares, Click Rates, Opt-ins and Notes. Once you click on All Pages you will see a list of the most popular pages on your site. Then navigate to Behavior > Site Content > All Pages To do this, log into your Google Analytics account. You can complete this within the next 30 days. Use the Question Strategy to create your first 10 posts. Note: If you haven’t written at least 10 blog posts, I suggest doing that first. Step 1: Make a list of your most popular blog posts Let me show you exactly how to come up with your perfect product idea. that traditional businesses go through to figure out what to create in order to get customers. This Product Validation Process allows you to sidestep all of the B.S. For a blogger it’s a process of analysis and testing. How do you find the perfect product idea?įor most businesses it’s a guessing game.įor a blogger it’s not. The Perfect Idea is something that your audience will beat down your doors to buy.The Perfect idea is something only you can make.What you need in order to turn your blog into a sustainable business is the Perfect Product Idea. So, when Nike made it the centerpiece of an entire global marketing campaign, she immediately said, “They STOLE MY IDEA!”īut the truth was she wasn’t the head of an ad agency, she didn’t run a business and she had no way to actually use a slogan. My mother-in-law swears that she invented the slogan “Just Do It” before Nike did. Game time! Phase #1: Create a product your readers are desperate to buy Let’s jump into the validation methodology we used for the Vault, Get 10,000 Subscribers and our latest product, Slingshot. There are 37 total steps you need to go through to properly pre-sell and validate your product, and each one is meticulously detailed for you in Slingshot. If you’re unsure whether your audience has an intense desire for your product, yup, this template is your soul mate. If you’re sick and tired of creating products that flop or being unsure about how to properly price, package and position your product, this template is exactly what you need. If you want me to take you by the hand and show you everything you need to do to properly validate and pre-sell your product (you’ll get at least $1k in pre-orders), this template is for you. Thing #2: Today we’re releasing a BRAND-NEW template into Slingshot, the Product Validation Template! And the desire was intense.Īnd THAT was because I spent 4 weeks in an intense validation process before creating the product. This happened because the messaging and pricing were on point. It sold over $25,000 worth in the first week. When I created and launched this product, the VF email list was right around 6,000 subscribers. It was a resource that contained 3 things: 1) list of my recommended contractors 2) collection of my swipe files and 3) video-recorded workflows of how I outsourced and interfaced with the contractors I used. For those of you who are newer, the Vault was a weird little product. Some of you old-timers might remember it. Thing #1: I’m going to walk you through my journey of validating the first product I ever sold on the VF blog. Do your homework or suffer.ĭon’t skip this process. You think you are invincible and know everything. This is especially true for those of you who have successfully launched a product in the past. But most people get lazy and skip this step.Īnd that’s why most people’s products flop. So, how do you make sure these three things are correct?īefore you create anything, go through an extensive pre-sell validation process to refine your pricing and messaging and make sure there is an intense level of desire for the product. Optimistic You is just lazy and skipped steps.) Get one of these out of whack and poof! Stupid Pessimistic You thinks he’s a baller. Here is a fun Venn diagram that shows how this works. Is the messaging right? Are you talking about the problem and your solution in a way that makes sense to them and resonates with them? If not, yup, you’re screwed. Does it solve an urgent problem in their lives? If not, you’re screwed. Your audience has to have an intense desire for the product you’ve made. Price it 10x too low, and people are skeptical because it’s too cheap. If you charge 10x more than you should, no one buys because you’ve out-priced the market. There are three things that have to be nearly perfect for a product to sell: The idea was freaking brilliant and you made an incredible product.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |